Energy savings in today’s world is extremely important. U4 strives to set an example of efficient energy usage. Not only will it save the company money, but it will save the customer money as well. One of the most effective ways of saving energy is by reducing the amount of excess heat coming in through the roof. Many older buildings, such as schools, have flat rubber roofs. Installation costs are low for rubber roofs; however they are extremely inefficient because their black color absorbs excessive amounts of heat. By applying white and silver reflective rubber approved paint, you can cut cooling energy usage by up to two thirds.